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Which of your product pages show up in Google's AI answers: reading Search Console's generative AI report for a small shop

Since August 31 every site has a Search Console report of impressions in AI Overviews and AI Mode, by page, country and device. A 15-minute walkthrough for a shop owner: what it shows, what it doesn't, and the one setting to check.

Oct 19, 2026
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Is ChatGPT already sending you shoppers? Find AI visits in GA4 and compare them with organic search

AI assistant visits are a small slice of most shops’ traffic and get lost in the GA4 overview. A ten-minute walkthrough: one custom channel for ChatGPT, Perplexity, Gemini, Copilot and Claude, a side-by-side with organic search, and how to pick the product pages to improve.

Oct 17, 2026
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97% of llms.txt files are never read: what actually gets a small shop's product pages into AI answers

Ahrefs checked 137,210 sites: 28% publish llms.txt and 97% of those files got no requests at all in a month. A 20-minute checklist for what matters more: robots.txt, your CDN's bot setting, and product pages whose price and stock are in the HTML.

Oct 13, 2026
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AI assistants cite brand sites 65% of the time and marketplaces 3%: what a small store's product pages need for shopping questions

LLM Pulse counted 391,073 citations in AI answers to shopping questions: brand and independent sites got 64.7%, big retailers and marketplaces 2.9%. What that means for a small shop, and the product-page basics to check this week.

Oct 8, 2026
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Are your products in Google's AI answers? Reading Merchant Center's new AI Performance report

Merchant Center now has an AI performance tab showing how often your products surface in AI Mode and AI Overviews, against competitors. Where to find it, what each number means for a small shop, the first product-data fixes, and the limits.

Oct 2, 2026
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