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conversion
AI commerce platform — what we build, what we learn, and what's worth your time.
shopifyblack-fridayconversion
Test your holiday redesign on AI shoppers first: what Shopify SimGym checks, and why it doesn't replace a real test
Shopify's SimGym sends AI shoppers through a draft theme and compares its add-to-cart rate with your live one. A pre-Black-Friday routine for a small shop: what to run, what the results mean, what it costs, and the real-customer check that has to follow.
Oct 13, 2026
ai-agentscheckoutconversion
Where AI shopping agents get stuck on your store: MERJ's 100 tests, turned into a checkout fix list
MERJ ran 100 controlled tests of AI agents using websites. Success roughly doubled in five months, but icon-only buttons, click-eating overlays, cookie walls and pre-checked add-ons still trip them. A prioritised fix list for a small shop, and how to test one real purchase.
Oct 5, 2026Free quote
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